XIRENA

XíRENA is a women’s fashion brand founded by creative director, Dierdre Roffoni. XíRENA (pronounced “SUH- REN –UH”) means ‘mermaid’ in Spanish and takes inspiration from the bohemian coastal town of Formentera, Spain and hippie styles from seventies California.

Effortless and carefree, each piece is made is Los Angeles. Imbued with that classic West Coast laidback style.